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How to Keep Track of Your Google Reviews Like a Pro

Let’s be real, in today’s digital age, your online reputation is just as important as your real-life reputation. And what better place to start than with Google? After all, Google is the modern-day Oracle of Delphi, the ultimate authority on all things. But with so many reviews floating around in cyberspace, how do you keep track of them all? Fear not, my friend, for I have the answer!

Step 1: Claim your business on Google

This one is a no-brainer. If you haven’t claimed your business on Google yet, now’s the time. Simply go to Google My Business and set up your account. This will give you control over the information that appears in your Google listing, including your business name, address, phone number, and reviews. And the best part? It’s completely free!

Step 2: Monitor your reviews regularly

Now that you’ve claimed your business, it’s time to keep tabs on your reviews. Google makes it easy to stay on top of things by sending you notifications whenever a new review is posted. You can also check your Google My Business dashboard regularly to see all your reviews in one place. Pro tip: Respond to all reviews, positive or negative, and show your customers that you value their feedback.

Step 3: Track your ratings over time

Google My Business also provides you with insights into your ratings over time. This can be a valuable tool for tracking your progress and seeing what’s working (and what’s not). Keep an eye on your average rating, and see how it changes over time. If your rating starts to dip, it’s time to take action and make some changes to improve your customer experience.

Step 4: Get more reviews

Let’s face it, the more reviews you have, the better. More reviews means more visibility, and that’s never a bad thing. So, how do you get more reviews? Simple! Ask your customers. Send a follow-up email or message after a sale and include a link to your Google listing. You can also add a link to your Google listing on your website, or include it in your email signature. The key is to make it as easy as possible for your customers to leave a review.

Step 5: Deal with negative reviews like a boss

No one likes receiving negative reviews, but they’re a fact of life. The good news is, negative reviews can be an opportunity to show your customers (and potential customers) how awesome you are. Respond to negative reviews in a professional and courteous manner, and offer to make things right. If you can resolve the issue to the customer’s satisfaction, they may even update their review to reflect their positive experience.

In conclusion, keeping track of your reviews on Google is essential if you want to maintain a positive online reputation. By following these simple steps, you’ll be able to stay on top of things and turn those negative reviews into positive ones. So, grab a coffee, put your feet up, and get ready to rock the Google review world!

Amit Desai

Marketing & communications professional with 25+ years of experience in product development and marketing, growth hacking, strategic marketing, consumer insight, brand & product strategy, interactive & digital marketing, creative development, public relations, media planning & buying, direct-marketing - across top FMCG / Consumer Durables / Retail and Financial Services Categories and Brands.

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