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Gaining an Edge: How to Use Customer Reviews to Grow Your Business

Want to grow your business? Look no further than the power of customer reviews! But let’s be real, asking for reviews can be awkward. It’s like asking your crush to prom – you never know what the response is going to be. But fear not, my friends, because I’ve got some tips on how to ask for reviews that will make it a little less painful (and a lot more funny).

First things first, don’t be afraid to get creative. Instead of sending a generic “please leave a review” email, try something a little more fun. For example, if you own a pizzeria, you could send out a survey asking customers to rate your pizza on a scale of “meh” to “OMG this is the best pizza I’ve ever had.” Not only will it make them laugh, but it’ll also give you valuable feedback on what you’re doing right (or wrong).

Another tip – use a call-to-action that stands out. For example, if you own a hair salon, you could put a sign on the mirror that says “Don’t forget to leave us a review on Yelp, or we’ll give you a mullet next time.” Sure, it’s a little cheesy, but it’s also hard to ignore.

Lastly, let’s talk about automation. Review requests can be automated using tools like ‘Propel’ which makes it super easy for your customer to leave a review, and it will automatically send the customer to the review page. This is a great way to save time, and also more likely to get reviews.In conclusion, asking for reviews doesn’t have to be a scary thing. By being creative, using a catchy call-to-action, and taking advantage of automation tools, you’ll be on your way to getting more reviews and growing your business in no time. Just don’t forget to thank your customers for their feedback – even if it’s a “meh” review. After all, everyone loves a little constructive criticism.

Amit Desai

Marketing & communications professional with 25+ years of experience in product development and marketing, growth hacking, strategic marketing, consumer insight, brand & product strategy, interactive & digital marketing, creative development, public relations, media planning & buying, direct-marketing - across top FMCG / Consumer Durables / Retail and Financial Services Categories and Brands.