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Why Review Management is a Must for Marketing

It’s time to talk about something serious. No, not the latest celebrity scandal, or whether pineapple belongs on pizza (it doesn’t, by the way). It’s time to talk about review management.

Now, I know what you’re thinking. “Review management? Snooze fest.” But hear us out, because review management is not just important – it’s crucial.

Why, you ask? Well, for starters, reviews are basically the new word-of-mouth advertising. People trust reviews from strangers more than they trust a stranger (or even a friend, let’s be real). So, if you want to attract new customers and keep the ones you have, you need to have a solid review management strategy.

But it’s not just about having a bunch of positive reviews. It’s also about responding to negative reviews in a way that doesn’t make you look bad. For example, if someone leaves a negative review about your restaurant’s service, you could respond with something like “We’re sorry to hear that your server was having a bad day. We’ll be sure to give them extra encouragement next time.” This shows that you’re not only taking the review seriously, but you’re also able to take it in stride.

Another important aspect of review management is to humanize your brand by using video and audio reviews. These types of reviews allow your customers to see and hear the positive experiences they had with your business, which can help to build trust and create a more authentic connection with your audience.

In conclusion, review management is not something to be taken lightly. It’s a vital part of your marketing strategy, and it’s essential for attracting and retaining customers. So, don’t ignore it or put it on the back burner. Give it the attention it deserves, and watch your business soar. Remember to add video and audio reviews in your review management strategy, it can help to build trust and create a more authentic connection with your audience.”

Amit Desai

Marketing & communications professional with 25+ years of experience in product development and marketing, growth hacking, strategic marketing, consumer insight, brand & product strategy, interactive & digital marketing, creative development, public relations, media planning & buying, direct-marketing - across top FMCG / Consumer Durables / Retail and Financial Services Categories and Brands.

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