Key Takeaway: By adopting Propel’s automated review management platform, Bartlett Blinds & Shutters, a local, veteran-owned window treatment business, elevated its online presence. Within a few months, the company sent 175 automated review requests and received 44 new customer reviews, resulting in an impressive 25.1% conversion rate. Despite its modest size, Bartlett outperformed many larger peers, proving that automation and customer satisfaction are a powerful combination.
Background: A Veteran-Owned Business Rooted in Personal Service
Bartlett Blinds & Shutters is a locally owned and operated company based in Collegeville, Pennsylvania. Founded by Navy veteran Ryan Bartlett, the business offers high-quality custom blinds, shades, and shutters through in-home consultations. This direct-to-client model is core to their identity. Every appointment is built on trust, knowledge, and a commitment to making homes more beautiful and functional. While national franchises might rely on volume, Bartlett Blinds sets itself apart with personalized care and competitive pricing.
By early 2025, the company had earned a strong local reputation through referrals and repeat customers. However, the online footprint didn’t reflect the full strength of that reputation. Bartlett knew that in today’s digital world, prospective customers often search online before making decisions. To stay competitive and visible, the business needed more public-facing reviews on platforms like Google.
The Challenge: Converting Client Satisfaction into Public Praise
Despite consistent client satisfaction, Bartlett Blinds struggled to capture that positivity in the form of online reviews. The small team was often too busy with consultations and installations to manage follow-up communication effectively. As a result, many happy clients left without ever being asked to share their experience publicly.
- Time constraints made it difficult to follow up with each customer after service.
- When requests were sent, they were inconsistent and often went unanswered.
- The company had dozens of satisfied clients, but very few reviews to show for it.
The team needed a better way to gather and amplify customer feedback without adding more to their already full plates.
The Solution: Automation That Works Silently and Seamlessly
In search of a scalable solution, Bartlett Blinds turned to Propel’s automated review management platform. The transition was smooth and immediately impactful.
After each completed job, Propel’s system automatically sent a branded, personalized review request to the client. These messages were delivered via both email and SMS, timed to reach the customer when they were most likely to respond. If a customer didn’t engage right away, Propel followed up with a gentle reminder—again, without any action needed from the Bartlett team.
The workflow was built with the client experience in mind. Before directing customers to post publicly, the system first asked them to rate their experience. If the feedback was positive, the client was prompted to share it on Google. If it wasn’t, Bartlett received private feedback and a chance to resolve any concerns.
The messages felt friendly, personal, and true to the Bartlett Blinds brand. Customers responded well. Some even mentioned that they had been meaning to leave a review and appreciated the reminder.
The Results: A Consistent Stream of 5-Star Reviews
Thanks to Propel’s automation, Bartlett Blinds saw immediate improvements in both the quantity and quality of its reviews.
This conversion rate far exceeded industry norms, which often sit in the single digits. In fact, Bartlett’s results outperformed larger service providers with higher request volumes but less impressive conversion.
A Local Business Competing at the Highest Level
Propel enabled Bartlett Blinds to act like a much larger operation without sacrificing its identity. Review requests went out on time, every time. Follow-ups were handled automatically. And the tone and presentation reflected the same professionalism that defines the business in person.
The reviews that came in highlighted recurring themes. Clients used words like professional, knowledgeable, honest, easy to work with, and highly recommended. These weren’t just one-off compliments. They were a pattern of feedback that reinforced Bartlett’s brand promise.
Owner’s Perspective: “It Runs Itself and It Works”
For Ryan Bartlett, the biggest benefit was time. Propel’s system worked reliably in the background, capturing feedback and publishing reviews while he stayed focused on serving clients.
“We’re always on the go. With Propel, we didn’t have to worry about chasing reviews.
Customers appreciated the reminders, and we appreciated not having to send them. It runs itself, and it works.”
This type of automation is more than convenience. It’s peace of mind. It ensures that every satisfied customer has a chance to share their experience without adding administrative burden to the team.
Final Takeaway: A Smarter Way to Build Reputation
Bartlett Blinds didn’t need to change how they did business. They simply needed a better way to share the success they were already creating. Propel gave them that system. The result was a stronger online presence, more reviews, and a local reputation that now shines just as brightly on the web as it does in their customers’ homes.
If your business relies on local trust and personalized service, Propel can help turn your everyday excellence into visible proof that wins new customers.
đź“Ť Learn more at: itspropel.com
đź“ž Or call us: (215) 518-0953
