Discover how often to post on LinkedIn, Instagram, TikTok, and more. Learn the best posting frequency and content strategy for consistent small business growth.
More people are finding what they need on Google without ever clicking a website. From AI-generated answers to featured snippets and map listings, search is changing fast. For small service businesses, that shift isn’t bad news — it’s a new opportunity. This article breaks down how local businesses can still capture calls, bookings, and customers directly from the search results page. You’ll learn how to fine-tune your Google Business Profile, write content that shows up in AI-driven results, and make it effortless for people to contact you — even when they never visit your site.
Answer Engine Optimization (AEO) is changing how search works. Instead of chasing rankings, businesses can now position their content to be part of AI-powered answers on Google, Bing, and ChatGPT. Learn how to structure your content, use schema markup, and build credibility so your website becomes the trusted source AI turns to.
Review extortion scams are rising fast. Learn how to spot, report, and protect your business from fake reviews, blackmail attempts, and reputation damage before it’s too late.
In the competitive digital landscape, a user-friendly website is no longer a luxury—it's a necessity. While many businesses invest in aesthetics, they often overlook subtle design flaws that can have…
Synopsis:Ten actionable Generative Engine Optimization tips show how to win visibility in AI-powered search by targeting conversational long-tail keywords, crafting extractable micro-answers, optimizing passages and list formats, opening access for…
Dark social refers to the private sharing of links via messaging apps, email, and closed groups — traffic that often appears as “direct” in analytics. For small businesses, this is digital word-of-mouth: authentic, trusted, and high-intent. In 2025, embracing dark social means creating shareable content, making private sharing seamless, and applying smart tracking with URL shorteners and UTM codes. While attribution is complex, surveys and traffic patterns reveal its impact. Unlocking dark social gives small businesses a cost-effective edge in building loyalty and driving growth.
In the bustling world of local service businesses, standing out online isn't just an advantage--it's a necessity. You've likely heard about SEO, perhaps even dabbled in it, but the idea…
Customer feedback used to be simple. You’d read a few emails or respond to a Google review. However, today, small businesses receive feedback from every direction—through surveys, live chats, support…
Running a service business today means wearing more hats than ever. You’re the operator, the marketer, and often, the web admin too. And when your WordPress site slows down, breaks,…
Propel Up, LLC. 8407 Central Ave, Ste 2012, Newark, CA-94560, United States.
