You are currently viewing Case Study: DENTON MARS’s 207% Online Review increase in just 30 days with Propel.

Case Study: DENTON MARS’s 207% Online Review increase in just 30 days with Propel.

Introduction:

For over two decades, DENTON MARS, a locally owned and operated business in East Texas, has been synonymous with excellence in service. Yet, despite their outstanding track record, the lack of a robust online presence was costing them valuable customers. With only 14 reviews to their name, their digital reputation didn’t reflect the quality of service they consistently delivered. Determined to change this, DENTON MARS embarked on a journey to find a solution that would elevate their online presence.

Background:

DENTON MARS had always prided itself on delivering superior service, but as online reviews increasingly influenced consumer decisions, the company found itself at a disadvantage. Their existing approach to gathering reviews was ineffective, resulting in only 14 reviews over several years. Recognizing the growing importance of online reputation, they knew it was time for a change. The search began for a review management platform that was not only effective and affordable but also offered the automation and features needed to make a significant impact.

The Decision for Change:

DENTON MARS explored various review management platforms, but many were either prohibitively expensive or lacked the essential features they needed, such as automation and the ability to consolidate reviews from multiple platforms. Their search led them to Propel, a solution that ticked all the boxes: cost-effectiveness, automation, and a powerful review widget that unified reviews from Google, Yelp, and more into a single, easily accessible place.

Solution:

Propel’s comprehensive approach provided DENTON MARS with the tools they needed to transform their online presence:

  1. Automated Review Requests: Propel streamlined the process of reaching out to customers for reviews, making it easy and non-intrusive. This automation turned every service interaction into an opportunity to gather positive feedback.
  2. Unified Review Widget: By centralizing reviews from multiple platforms onto their website, Propel enhanced DENTON MARS’s online credibility, making it easier for potential customers to trust their service.
  3. Seamless Integration: Propel’s integration with DENTON MARS’s existing systems ensured that the review collection process was smooth and efficient, without disrupting their day-to-day operations.

Key Achievements:

In just 30 days after adopting Propel, DENTON MARS witnessed a remarkable 207% increase in online reviews, soaring from 14 to 43—a growth of over 3x.

This surge didn’t just enhance their online visibility—it also provided a more accurate reflection of the high-quality service they offered. Propel’s impact was clear: it empowered DENTON MARS to harness the power of customer feedback, significantly boosting their digital presence and, consequently, their business.

Conclusion:

For DENTON MARS, Propel was more than just a review management solution; it was the catalyst that transformed their online reputation in just 30 days. By automating the review collection process and centralizing feedback from multiple platforms, Propel enabled DENTON MARS to project the true value of their services online. In a competitive market where online reputation can make or break a business, Propel helped DENTON MARS not only keep pace but also lead the way in building trust and credibility with potential customers.

Amit Desai

Marketing & communications professional with 25+ years of experience in product development and marketing, growth hacking, strategic marketing, consumer insight, brand & product strategy, interactive & digital marketing, creative development, public relations, media planning & buying, direct-marketing - across top FMCG / Consumer Durables / Retail and Financial Services Categories and Brands.

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